Your favorite design might not make the cut

If you designed 20 styles for your collection but could only afford to produce eight, how would you decide which ones make the cut? And here’s the hard part: your favorite design might not be one of them.

As designers, we get attached to what we create. But when you’re building a fashion business, there comes a point when you have to take off the creative hat and put on your merchandising hat. That means deciding what stays, what gets cut, and what might just need to wait for another season.

In this week’s YouTube video, I’m sharing three things that can help you make those decisions more strategically. If you’re developing a collection right now, this is definitely one to watch.

​Check it out now on the 383 Design Studio YouTube channel.