Why The Fashion Pyramid Will Make You a Better Designer

How many of you have seen that fashion pyramid diagram and thought, "Yup. Ok. Got it!"

But it's really something you should pay a little more attention to, especially if you're starting a new fashion brand.

We recently talked about this in one of my Fashion Institute of Technology classes and how important it is, particularly when you're understand your customer profile.

It helps you understand what that person is already buying, what they expect from your product, how much they might be willing to pay, and so much more.

The fashion pyramid is the topic of this week's 383 Design Studio YouTube video. I know it'll be helpful to my students going forward, and I think it'll be a good refresher, or if you're new to the fashion market categories, a good lesson for all of you as well!

​Watch it now on the 383 Design Studio YouTube channel!