That’s not what I meant… 🫤

Recently, I was helping a designer create AI renderings of their Illustrator sketches. When they saw one of the patterned styles, they told me the print looked too large . . . except, I’d matched the scale on their CAD. 🫤

I wasn’t the designer, so I could only go by what they’d given me. And that’s something to remember whenever you hand your work to someone else: they can’t see the version in your head.

A beautiful sketch can still communicate something you didn’t intend, and if someone moves forward with that information, you could spend time and money correcting something you thought was already decided.

In this week’s video, I’m sharing real examples of how this happens and what to review before passing along your sketches or CADs. Watch it now on the 383 Design Studio YouTube channel.

Have you ever looked at a sample or rendering and thought, “That’s not what I meant”? Hit reply and tell me what happened.