Flats & Tech Packs are like Peanut Butter and Jelly
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This is a little random, Reader, but yesterday, this thought crossed my mind: flat sketches and a tech packs go together like peanut butter and jelly. A flat sketch is where your your idea takes shape. It's the silhouette, the seams, the details only you can see in your head until you get them onto paper. Most designers use Illustrator to flat sketch. It's the tool that turns what's in your mind into a clearly communicated, proportional and accurate drawing of what you've envisioned. That's the creative half: the part that got you into fashion in the first place. The tech pack is the instruction manual. It's the measurements, the callouts, the spec sheet that tells a manufacturer exactly what to do to make your vision real. Without it, even your best flat sketch is just a beautiful guess. Here's the thing about peanut butter and jelly. You can eat peanut butter alone. You can eat jelly alone. Neither one is bad on its own. But TOGETHER, they make the SANDWICH. A lot of designers I've worked with over the past 28 years have incredible drawing skills but no idea how to translate that into something a factory can actually produce. Or, they often have some technical understanding of how to make the garment but don't quite understand how to translate that into a document that tells a manufacturer how to make a physical prototype of their vision. Both skills matter; it's just part of the process. And having only one of those skills is like only having half a sandwich. The Fashion Design Essentials bundle pairs Illustrator for Fashion Design Sketching with Creating a Fashion Tech Pack, so you get both halves for $349 instead of buying them separately. It's the pairing I recommend more than any other in the Academy. A flat sketch that never make it into a tech pack is just a nice drawing. And a tech pack with no flat sketch in it never should have made it that far. Get both halves. Build the whole sandwich. Talk soon, |