24 hours to transform your merchandising strategy

There’s this misconception, Reader, that merchandising is something only big fashion brands worry about.

But the truth is every designer needs merchandising, no matter your size or niche.

Because merchandising isn’t just about selling product. It’s about understanding what your customer wants, designing with intention, and making decisions that actually support your business, instead of stressing you out.

It’s how you:
✔ identify your bestsellers
✔ plan collections that make sense
✔ price confidently
✔ reduce overwhelm
✔ design with strategy, not guesswork

If you’ve ever felt like you were designing “in the dark,” merchandising brings the clarity you’ve been missing.

That’s exactly why Alicia Appleton and I created Maximizing Sales & Profit: The Power of Fashion Merchandising, a course built specifically for emerging designers and small brands.
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When you sign up for the course, you’ll get:

➡️ Lifetime access to the course as it continues to grow
➡️ Access to every update, addition, and new module at no extra cost
➡️ The chance to learn merchandising the right way before 2026

And for the next 24 hours, you can get:

➡️ 10% off the course with code runway-elite5​
➡️ PLUS a free bonus: The 2026 Merchandising & Promo Planning Worksheet, a guided tool to help you map out next year’s product and promotion strategy

Whether you’re preparing your next drop or planning for the full year ahead, this is the moment to strengthen your merchandising toolkit.

Start designing with clarity, confidence, and purpose.

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​Enroll here + use code runway-elite5

Your creativity deserves strategy. Your strategy deserves skill.